NEUROSCIENCE AS TV COMMERCIALS ENHANCEMENT TOOL.


ADVERTISING TEST CASE

And if you knew how consumers react to your new advertising campaign before it was even finished? Your movie needs some tweaking or are ready to be launched?

Forebrain has developed a study for Grupo Segurador BB and MAPFRE, which was preparing the release film of its new campaign. Through Neuromarketing Tools, we analyzed the advertising piece before its completion - in monster format - and identified some points in the film that could be improved by optimizing its performance.