NEUROSCIENCE IN THE EVALUATION OF SENSORIAL EXPERIENCE AND CONSUMER SATISFACTION


SENSORIAL TEST CASE

Do you know that new product you're developing? What if it were possible to measure the experience that consumers have when using it?

Forebrain has developed a special study for La Roche-Posay, who wanted to measure emotional responses from consumers to its new sunscreen. Through various Neuromarketing tools we discovered exactly how consumers felt when they were using the product.