EVALUATION AND ENHANCEMENT OF JUICE PACKAGING


PACKAGING TEST

Ensure the creation of a package can attest the success of your product. How Neuromarketing can be used for developing more attractive packaging and red hot seller?

Forebrain has developed a study for Brazil Kirin, which had to decide what was the best packaging option for the repositioning of its juice brand, Fruthos. Through a Packaging Test, we evaluated the emotional responses of consumers, their preferences, purchase intent and which elements of the package called more attention.