ADVERTISING IN TIMES OF CRISIS: HOW NEUROSCIENCE CAN HELP ADVERTISERS CREATE
EFFECTIVE ADS TO COMMUNICATE WITH CONSUMERS DURING THE CRISIS IN BRAZIL.
ADVERTISING IN TIMES OF CRISIS CASE
*Published in the NMSBA's Neuromarketing Yearbook/2016
Brazil is going through one of the most complex crises in its history and the way the consumer
thinks changed a lot. Forebrain, which developed the biggest database of brazilian TV
commercials analyzed by Neuromarkeing techniques, created a special study to understand
what are the best strategies to communicate with your consumer during the crisis.
Bringing some results of this analysis, the case "Advertising in times of crisis" was published in
the yearbook 2016 of Neuromarketing Science & Business Association (NMSBA). Download the
case and know the results!